Program
Breakfast and network
8.00 - 9.00 - Foyer
Welcome with today's hosts
9.00 - 9.15 - Store Sal
Kati Price
Victoria & Albert Museum
Connecting to passion through young communities
9.15 - 9.45 - Store sal
Gain insight into how a focus on pop culture phenomena, fan connections and online niche engagement creates remarkable results. Participating in - and partially hijacking - the pop culture conversation ensures one of the world's most famous cultural institutions a place in the attention of younger audiences without losing its DNA. But how do we step out of our core narrative and into other people's communities? How do we reach young audiences in a digital reality characterized by a constant flow of content, rapidly growing trends and high expectations for authenticity? Our opening keynote gives you insight into how, with the right digital strategy, you can create meaningful relationships with younger demographics and build an audience strategy across generations. The V&A has invested heavily by launching two new museums with children and young people as the primary target groups. The launch is an insight-based, digital strategy and the goal is for the V&A's 'family of sites' to be relevant to the museum visitors of the future. Hear how the V&A uses data and creative outreach to strengthen their cultural communication to young audiences. Get inspired to connect passion, niche communities and cultural institutions with impactful digital communication. Keynote Kati Price is a digital director with two decades of experience transforming brand strategy, audience engagement and digital experiences across major cultural institutions. She specialises in revitalising heritage brands, diversifying audiences and leading multidisciplinary teams through complex digital and organisational change. At the V&A, Kati is responsible for Experience and Digital, where she brings together content, technology and design to deliver innovative, award-winning products and services that engage audiences both physically and online. With a passion for connecting people with culture and the possibilities of digital technologies, her work has included major brand development, extensive digital transformation and significant, insight-driven audience development, including record-high membership numbers and significant initiatives for younger audiences, where the V&A, through an agile social media strategy, has successfully participated in trending topics and conversations on Gen Z’s preferred channels. Host: Lars Bertolt Winther (DI) Language: English
Anders Juul
LEGO
Build the change: Forandring gennem kreativitet og partnerskaber
09.45 - 10.15 - Store sal
In this keynote, you will gain insight into how LEGO works with creativity as a force for change. We are presented with a worldwide case where the voices of children and young people become an active part of cultural projects and we get one of the strongest examples of global brands that create engagement and outreach through community building and culture. LEGO has a strong tradition of working with community building, including through their global network, Adult Fans of LEGO (AFOL) and through their pragmatic regulation of communities that build violent animations in bricks (LEGO Black ops). With the Build the Change program, LEGO puts all these learnings into play, including in collaboration with the LEGO Foundation. LEGO Build the Change is a global change program run from Denmark by a small team. It is possible through strong partners, a shared mindset and a concrete program and - change is seen through collective and local efforts. In Anders' keynote, we will hear how LEGO, through 40 museum partners around the world, enables children to create prototypes for change through creativity. Hear how this approach is translated into concrete practice in both classrooms and cultural institutions, ensuring that children's voices are heard where it matters most. Anders Juul from the LEGO Group's Build the Change program shares insights into how they engage children from around the world to create solutions for a sustainable future that can inspire real change. The program not only strengthens children's voices, but also inspires meaningful change by teaching them to use their creativity to address the challenges they will inherit. Anders Juul is Senior Program Manager, Global Programs, at LEGO. He is a trained Experience Designer and in this presentation will give examples of how children's creativity unfolds in very different ways and creates fertile ground for new solutions if the right framework is created through involvement processes and through partnerships. Host: Lise Thomsen (DI) Language: English
Jamie Edwards
Wrexham A.F.C
Guiding the community towards impact
10.45 - 11.20 - Store sal
The small Welsh football club Wrexham AFC has become a global media phenomenon since they were acquired by Rob McElhenney and Ryan Reynolds in 2021 and became part of pop culture through the Netflix series 'Welcome to Wrexham'. There is no doubt that Wrexham has become a global media house with strong distribution, influencers and its own data center, which we also gain insight into. But the club's social impact and goals for change go far beyond the popular culture of the small mining town and have become a strong example of how the passion for football can spread further into society than we usually see. This is done through diversity and education programs, social initiatives, holistic thinking about the development of the city, new funding opportunities and mobilization around shared values. In this keynote, we learn from the world of sport. You will learn more about how sport and culture can mobilize and channel community engagement. You will learn about ambassadorship, the use of impact frameworks and gain insight into how authentic storytelling can strengthen audience development and create lasting impact. Keynote Jamie Edwards leads the Wrexham A.F.C. Foundation, which works across initiatives in the local community in the small Welsh town of Wrexham. Based on local needs and driven by collaboration with schools, local authorities, funders and volunteers, Wrexham demonstrates how a football club can act as an engine for cohesion, learning and pathways to long-term growth, shared conversation and increased tolerance. At Kulturkraft25, Jamie Edwards will share how sport and fan culture are used as a backdrop for significant change and how community building can be both profitable, measurable and meaningful. Host: Martin Buck Hegaard (BARC Scandinavia) Language: English
Panel: Community Building in Culture and Sports
V&A, Wrexham & Lego
11.20 - 11.50 - Store sal
Growth hacking, risk & impact: We will summarize the three keynotes and open up for questions. In the panel, we will delve into what audiences and customers are responding to today, how communities are emerging across genres, and what institutional responsibility cultural actors bear in a time when expectations for both relevance and results are higher than ever. The social impact of culture is no longer a side project - it is part of the core. The question is how we work strategically with courage, meaning and business at the same time. Host: Martin Buck Hegaard (BARC Scandinavia) Language: English
Lunch break
11.50 - 12.45 - Foyer
Track 1: A common language for each other's communities - segments and ecosystems
“How the Danes Experience”
Dansk Live, Epinion & Kulturens Analyseinstitut
12.45 - 13.25 - Ambition 17-19
Our guests feel a certain affinity for our cultural institution and purpose, but how do we define this audience and set the framework for a community? Through the panel, we explore a common language for each other's communities and learn more about the segmentation tools "How the Danes experience" and "How the tourists experience", which have been created by, among others, Epinion, DI and the Midtjysk Kulturakademi. We take stock of what we know about the audience and their behavior. We discuss best cases for how data and insight can be translated into concrete actions and used strategically to develop stronger partnerships between culture and business. Increased data understanding allows us to make better decisions, reach new target groups and create more relevant and sustainable cultural offerings. Learn more about your target groups and become better at framing and sharing communities. Panel: Katrine Haugaard (Dansk Live) Martin Østervig Larsen (Epinion) Esben Danielsen (Institute for Cultural Analysis) Host: Martin Hegaard (BARC Scandinavia) Language: Danish
Track 2:
How can fan communities contribute to change?
UN Live x Sounds Right & NEBULAH
12.45 - 13.25 - Store sal
Join Gabriel Smales in conversation with NEBULAH about how fan communities can drive change with nature as an artistic focus. About Sounds Right Sounds Right is a global music initiative that recognizes the value of nature and inspires millions of fans to take action. The initiative launched NATURE as an official artist in 2024, allowing nature to earn royalties from music streaming for the first time. Since then, NATURE has released more than 250 tracks - including with Hozier, Ellie Goulding, V and David Bowie x Brian Eno - and has reached more than 30 million listeners, generated over $600,000 for conservation and sparked global conversations about how culture can change our relationship with nature. The initiative has mobilized more than 25 cross-sector partnerships, including Spotify, EarthPercent and AKQA, and won the Grand Prix for Innovation at Cannes Lions. About Gabriel Smales Gabriel Smales is the Global Programme Director for Sounds Right, the award-winning global music initiative that rethinks nature as an active participant in mainstream culture and economic systems. He works at the intersection of culture, technology, finance and environmental action, focusing on how established systems can be reshaped to recognize and value nature on a large scale. About NEBULAH The Danish trio NEBULAH – consisting of Hannah Busk Larsen, Janne Hagen Therkildsen and Elisabeth Panduro Holst – will release the album "The Sun" on March 20, 2026. The album moves at the intersection of Nordic indie rock, performative technology and co-creation with nature. It is about the relationship between humans and nature and examines the forces that connect us – and at the same time the tensions that separate us. NEBULAH has worked directly in nature, where the senses have been the guiding force: listening, seeing, feeling and smelling. Nature sounds have been recorded and integrated into the music – either as direct audio material or as a basis for melodies and lyrics. Language: English
Track 3: The business framework of the community
FCK Årskort & Subscrybe
13:40-14:15 - Store sal
How do you create strong communities around sports and culture - both locally and globally? And how do audience insights and subscription models translate into long-term relationships and increased loyalty? This session gives you strategic tools to strengthen engagement, retention and experience development. Experience Mikkel Bjerre (F.C. Copenhagen) in conversation with Astrid Jørgensen & Sophie Elmenhoff (Subscrybe) Language: Danish Mikkel Bjerre, F.C. Copenhagen Mikkel is responsible for managing ticket sales and ensuring an optimal customer journey and experience for FCK's fans. His areas of responsibility include management of the club's ticket and customer service team, product management for tickets, season tickets and subscriptions, ticket sales, inventory management, customer service, technological integrity, budget responsibility and reporting. Mikkel works dedicatedly to improving FCK's commercial goals and delivering an engaging football experience and will share his experiences with optimizing the experience for guests and the fan community and thus the commercial outcome. Astrid Jørgensen, Subscrybe Astrid Jørgensen is an associate consultant at the consultancy company Subscrybe, a professional board member and former commercial director at Politiken. She has many years of experience in creating strong, long-term relationships between brands and users – in the midst of a rapid digital transformation that often challenges organizations. Today, she works with a number of organizations and companies that want to better understand, retain and engage their users. Sophie Elmenhoff, Subscrybe Sophie Elmenhoff works as a digital marketing specialist at Subscrybe, where she works on the development of digital marketing initiatives. She has a particular interest in consumer behavior, value creation and loyalty - and how organizations can translate insights into concrete initiatives that strengthen the relationship between brand and user. As a big FCK fan, Sophie will help focus on how subscriptions and memberships can strengthen engagement and retention among both subscribers and fans.
Track 4: In the business of belonging
UFA Fabrik & Trans Europa Halles, Maltfabrikken & Kulturhusene
13:40-14:15 - Ambition 17-19
How do you create a sustainable cultural institution in a reality characterized by project funds, partnerships and changing sources of income? This program focuses on business models, patchwork economics and strategic community building - with an international case from Ufa Fabrik put in perspective for Maltfabrikken. Experience Frido Hinde (ufa Fabrik) & Kristian Krog (Maltfabrikken) in conversation with host Matilde Lund Larsen (Kulturhusene) Frido Hinde, UFA Fabrik and Trans Europa Halles (DE) Frido Hinde is the director of the international cultural center ufaFabrik in Berlin. ufaFabrik is a user-controlled, non-governmental, non-profit cultural center in Berlin, founded in 1979. From 2019 to 2025, Frido was also a member of the board of the European cultural organization Trans Europe Halles and is a board member of the Berlin Association of Independent Performing Arts Organizations (LAFT). At ufaFabrik, he combines expertise from both the artistic and non-profit sectors and, together with his team, pursues a community-oriented approach. Kristian Krog, Maltfabrikken For two decades, Kristian Krog has been a key figure in the transformation of the city of Ebeltoft from the outskirts to the forefront. Or perhaps more accurately, a bottom-up true enthusiast, working and collaborating from below with the belief that a sustainable life is connected to a sustainable community. Where the Maltfabrikken is located today, a large shopping center should have been built. Local artists, foodies, young enthusiasts and business people came together to turn the tide in the city that was heading over the edge. They crowdfunded 21 million DKK and have since transformed the industrial building stock into an international meeting place. Today, Maltfabrikken is East Jutland's creative hub, with artist residencies from all over the world, musicians, coffee roasters, a brewer and a grand piano builder, 40 creative businesses, a gastronomic workshop with a focus on people outside the communities and much more. Matilde Lund Larsen, Kulturhusene As the daily manager of Kulturhusene Denmark, Matilde stands in the middle of the engine room where the country's cultural centers are connected, strengthened and developed. Her role is both broad and deep: she works both strategically and relationally, both internally in the association and externally towards partners, politicians and new stakeholders. With a passion for the communities that arise in and around cultural centers, she works to develop formats where employees and cultural center actors can learn from each other, create new collaborations and together make the value of cultural centers visible, both locally and nationally. Language: English
Active break: When the community dances
Fod på Gulv & Tempi
14.20 - 15.00 - Foyer
“If you see someone who is not feeling well or having a bad day, you go over to them and make them feel better. That’s what dance does to us.” - the quote comes from young participants who have been out dancing with this case that will be presented at Kulturkraft 2026. How do we create stronger communities through music, cultural heritage and movement? At Kulturkraft 2026, we will be visited by Fod på Gulv, with an introduction from two of the most prominent profiles at the intersection of culture, social change and international outlook. Laia Canals, Tempi Laia Canals leads Tempi, the national genre organization for roots music in Denmark. Laia specializes in music and culture export, strategic management, talent development and network building. With a background as a project manager, manager and export advisor, she runs global partnerships and sits on several Danish and international boards. She is a prominent voice for inclusion and diversity in the music industry and is the first European to hold a leading position in Folk Alliance International. Gerda Hempel, Fod på Gulv Gerda Hempel is project manager for the nationwide project Fod på gulv, where vulnerable and mentally ill people dance adapted folk dances, led by experienced musicians and dance instructors. Gerda specializes in artists, culture, education and development projects that stimulate innovative thinking, sustainable business and new markets for creative freelancers. Her interest in framework conditions for art, culture and creative industries has led to a number of positions of trust and board positions. Together they present “Fod på Gulv”: an innovative project that works to increase mental and physical well-being and community. An award-winning (ARTBEAT special award) and participatory active break, where we don’t just talk about community - we feel it in our bodies. Language: English
Track 5: Influencers & owned media. Access and anchoring.
Royal Ballet & Opera x
C the Culture
15.00 - 15.30 - Store sal
How can cultural institutions and destinations work strategically with data, positioning and communities to strengthen their tourism potential? This programme will give you insight into how user data, cultural identity and community work can be translated into targeted development and increased impact in cultural tourism. Experience Ella Lewis-Collins (Royal Ballet & Opera) in conversation with host Christina Østerby (C the Culture) Ella Lewis-Collins, Royal Ballet & Opera Ella Lewis-Collins is Audiences Director at the Royal Opera House in London. She leads the development of strategies to engage new and diverse audiences and ensure meaningful access to the world of opera and ballet. Ella will share the journey that the Royal Ballet and Opera has been on in working to change brand perception and increase interest in opera and ballet. She will explain how they select and empower carefully selected influencers to act as legitimate and motivated ambassadors for the brand and position it effectively with new audiences. Christina Østerby, C the Culture Christina Østerby has worked in the field between the artistic and the commercial for more than 25 years and is now an independent consultant at C the Culture, where she advises Danish and international cultural institutions on strategy, management and business development. Advisor to the Royal Opera House in London, former director of Gyldendals Bogklubbers and former head of Planning, Sales and Strategic Analysis at the Royal Danish Theatre. Chairman of the board of Scenit, and member of the Musikhuset Aarhus and BARC advisory boards. Language: English
Track 6: Culture in the countries largest youth-community
Forstå, Grundlovsfesten & Telenor #DigitalPænt
15.00 - 15.30 - Ambition 17-19
How can learning design be used as an active strategic tool – not only for communication, but for business development, partnerships and organizational growth? This program gives you insight into how cultural institutions can develop learning activities that create relevance, engagement and value across cultural and business life. Experience Søren Johansen (Telenor) & Olav Hesseldahl (Grundlovsfesten) in conversation with host Christian Engel Brund (Forstå) Søren Johansen, Telenor Søren Johansen is Director of Communications & Public Affairs at Telenor Denmark and Chairman of the Board of Directors of Teleindustrien. He works with strategic communication, digital security and socio-political agendas - with a particular interest in how technology and regulation support a safe and inclusive digital community. At Kulturkraft, Søren participates in a debate on behalf of Telenor and #digitalpænt, where he contributes perspectives on digital behavior, community and responsibility - and why it will be important for the companies of the future to contribute to the common culture. Olav Hesseldahl, Grundlovsfesten Olav Hesseldahl is the leader of Grundlovsfesten and a board member of, among others, Roskilde Festival. He works to vitalize democracy with various projects and collaborations, and has experience with strategy, fundraising, partnerships, and efforts for children & young people. He has previously started the Youth Agency, which is behind, among others, the Youth People's Meeting, and the Political Academy, which works to engage more and more diverse people in politics. Christian Engel Brund, Learning Agency Forstå Christian Engel Brund is Head of Engagement at the learning agency Forstå - Egmont, where he works at the intersection of education, commercial strategies and culture to ensure strong didactic content for the country's students. He is strongly involved in subject renewal and always in dialogue with stakeholders and the ecosystem, especially in primary schools. He has over 15 years of experience with strategy and concept development for children and young people, including as Head of Education at Save the Children. Christian has been a leading force in a number of national partnerships and projects connecting culture, learning and social development. Language: Danish
Closing activity: Listening session
Pitchblack Playback
15.35 - 16.00 - Store sal
Pitchblack Playback wraps up the day - Founded in 2016, Pitchblack Playback is the world's largest deep listening event. Pitchblack Playback hosts listening sessions in the dark on premium sound systems around the world featuring classic albums, major new releases, exclusive pre-release premieres and curated, thematic mixtapes. It's a simple idea, but they believe it's much more than the sum of its parts. During Kulturkraft, Pitchblack Playback's Danish representative, Theo Anker, will present a slice of the experience and guide attendees through a different end to the day - a sensual listening experience that will hopefully lift you out of the room with renewed and uplifted energy. Language: English
