We are thrilled to present three exceptional keynote speakers, each showcasing how business development, community building, and storytelling can shape the future of culture and society. From global programs empowering children and youth to cutting-edge digital strategies and local engagement, our speakers’ stories inspire hope and demonstrate what we can achieve together.
Anders Juul, Sr. Program and Experience Manager Global Programs, LEGO
How can creativity and play empower children to tackle real-world challenges like climate change and urbanisation? Anders Juul from LEGO’s Build the Change program will share insights on how LEGO engages children globally to imagine and create solutions for a sustainable future.
The program not only amplifies children’s voices but also inspires meaningful change, teaching them to use their creativity to address issues in the world they will inherit. We’re eager to hear how this approach translates into actionable ideas, both in classrooms and cultural institutions, ensuring that children’s voices are heard where it matters most.
Kati Price, Victoria and Albert Museum Victoria and Albert Museum, Head of Digital Media and Publishing
How can cultural institutions drive brand awareness and online engagement with younger audiences, and translate it into admissions? Kati Price, Head of Digital and Publishing at the Victoria and Albert Museum, will share insights from the V&A’s groundbreaking digital strategy, which captivates younger audiences while reinforcing the museum’s global brand.
The content created by V&A reaches millions globally, wins awards, and fascinates with innovative formats – from unboxing iconic shoes and ASMR sounds of medieval manuscripts to Taylor Swift trivia and tales of toxic treasures in the collection. The museum's youth platform, mused, has been pivotal in understanding what resonates with young people online, shaping not only digital engagement but also the overall relation to visitors.
Jamie Edwards, Community Manager, Wrexham FC
At Kulturkraft25, we highlight the unique power of culture to drive change through strong communities.
Drawing inspiration from the world of sports, our focus will be on community building as we welcome Jamie Edwards, Community Manager of Wrexham FC, as one of next year’s keynote speakers.
Wrexham has become a global phenomenon thanks to the hit TV series Welcome to Wrexham. With Hollywood stars Ryan Reynolds and Rob McElhenney leading the way, the club has revitalised its local community in profound and meaningful ways. While the success is based on a complex recipe, Wrexham stands as a powerful example of how shared passion and the right tools can transform local communities.
See you at Kulturkraft25!