A Common Language for Each Other’s Communities – “How Danes and Tourists Experience Culture”

At Kulturkraft26, we focus on how to create a common language for each other’s communities across culture, tourism, and business. We explore how different target groups experience culture, what motivates them, and how we can turn insights into concrete actions and new collaborations.

• Understand your target audience

• Improve how to frame and share communities

• Gain access to other communities

  
  

Together with Katrine Haugaard from Dansk Live, Martin Østervig Larsen from Epinion, and Esben Danielsen from Kulturens Analyseinstitut, we dive into working with segments and provide insights into Danes’ cultural consumption and experience patterns.

We will look at how data can be actively used to develop stronger partnerships between culture and business, and how increased data understanding can strengthen strategic development within organizations.