New International Top Name Offers Insights into Influencers and Accessibility

“Working with influencers provides access to dedicated communities and to important new conversations that we cannot have elsewhere,” says Ella Lewis-Collins, Director of Audiences and Commercial at Royal Ballet and Opera in London.

Influencer strategies have been criticized, but they often prove exceptionally effective when it comes to authentic experiences and value-based communication. Over the past year, The Royal Ballet and Opera has collaborated with a range of influencers to explore and share the experience of accessibility in the theatre - opening the doors to new audiences and new areas of development.

Clear purpose and strong, long-term relationships with audiences are the key to both transformation and business success. That is why Kulturkraft26 is focusing on community building as the conference celebrates its 5th anniversary. Experience inspiring cases that demonstrate how strategic work with communities gives culture a unique advantage in the competition for audience attention. We Are in the Business of Belonging.

You can also look forward to international inspiration from, among others:

• Kati Price, Head of Experience & Digital at the Victoria and Albert Museum (UK) - on digital youth communities.

• Jamie Edwards, Head of Community at Wrexham A.F.C. (UK) - on the transformation from local club to global cultural storytelling.