Subscription Models, Communities, and Audience Relationships

At Kulturkraft26, you can experience Astrid Jørgensen, Sophie Elmenhoff(Subscrybe) and Mikkel Bjerre from F.C. København in conversation about how sport and culture can create community engagement - and how subscription models can strengthen relationships with audiences.

We will dive into:

• Subscription models and long-term audience relationships

• Audiences as communities

• Audience insights and data-driven experience development

• Evidence-based development of cultural offerings

• Behavior and preferences as the key to increased loyalty

The session focuses on the business framework surrounding community-building and how cultural actors can work more strategically with engagement, relationships, and sustainable models.